We also believe in order to be successful over the long-term, investors need a
"counter-intuitive" mindset.  Following the herd will eventually lead to poor results.  
Two of the best teachers of this philosophy are quoted below:

"In the stock market, the only way to get a bargain is to buy what most investors
are selling."          
Sir John Templeton

"Be greedy when others are fearful."        Warren Buffett

Successful, long-term investing is not an easy process - one need look no further
than the bear market of 2008-2009 to prove this point.  The swings between greed
and fear can drive investors to abandon their discipline at the worst possible

We attempt to buy good companies when they are temporarily out of favor and their
stock prices are depressed.  Very rarely does one of our stocks immediately go up
after purchase.

Because we focus on the long term when we make a purchase, we don't feel the
need to obsess over what happens in the next 3-5 weeks or 3-5 months.  Partnering
with a great business as an owner rather than a trader enables us to not be swayed
in our conviction due to short-term market fluctuations.